The basics of branding for nonprofit organizations and for-profit organizations are similar, but some considerations—such as mission alignment and target audience consideration—are especially important for the nonprofit sector. Here are some top tips and tools nonprofits can use to increase organizational success.

Since the majority of private funding institutions will only consider offering grants earmarked for programs that fit their designated funding priorities, as fundraisers we often hesitate to request grants for general operations even when we come across a funder who will consider granting such funds. The burden of proof is therefore on fundraisers to justify the organization’s needs by convincing funders of the expected impacts of undesignated gifts – that they will be used for more than just “keeping the lights on” or executive salaries. To secure funds without restrictions, you’ll want to build a case that shows the donor your organization will be a good steward of their money.

We’re very excited to announce Linda Beeman, Founder of Aurora Grants & Consulting, will be honored with the 2022 M. Anne Murphy Award for Professional Advancement. Here are a few words from Linda about this auspicious occasion…